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Syed Muhammad
Adeel

Team Lead/Project Manager/Digital Trasformation/IT Professional

Results-driven IT executive with 18+ years of progressive leadership at Pakistan's largest FMCG group — architecting enterprise digital transformation across Oracle ERP, generative AI automation, full-stack SaaS, and business intelligence, while aligning technology strategy with measurable business outcomes.

📍Lahore, Pakistan [email protected] +92 345 4214624
0
Years Leadership
0
Systems Integrated
0
Manual Effort Cut
0
SaaS Platforms Built
Leadership Competency Map
IT Strategy AI & Automation ERP Systems Full-Stack Dev BI & Analytics
Executive-level proficiency across 5 core domains
executive summary

Strategy meets execution.

I've spent 18+ years at Treet Group of Companies — Pakistan's leading FMCG conglomerate — architecting enterprise-scale digital transformations spanning Oracle ERP / Fusion HCM, AI-powered automation, full-stack SaaS development, and BI analytics.

I'm adept at aligning technology strategy with business outcomes, leading cross-functional teams, and deploying emerging technologies including Generative AI, n8n workflow automation, and REST API ecosystems — ready to bring that expertise and strategic vision to a CIO, CTO, Team Lead, or Head of IT role.

core competencies
IT Strategy & Governance Digital Transformation Oracle ERP (EBS) AI & Generative AI Integration n8n Workflow Automation REST API & System Integration Full Stack Development Cloud & SaaS Architecture Power BI / Qlik Sense Salesforce CRM Flow-HCM / Performance Systems Project & Team Leadership Business Analysis & Design DevOps & CI/CD Concepts Emerging Tech R&D
experience

Career progression.

Two decades of growth from hands-on development to enterprise IT leadership.

Manager MIS (Team Lead) Jun 2006 — Present
Treet Group of Companies · Lahore, Pakistan
Career growth: Sr. Software Developer → Asst. Manager MIS → Manager MIS (Team Lead)
Strategic IT Leadership
  • Led end-to-end digital transformation across business units of a multi-billion PKR FMCG group, driving cost efficiency and process automation
  • Defined and executed IT roadmaps aligned with corporate strategy; reported directly to C-suite and board
  • Established IT governance frameworks, DRP/BCP policies, and information security standards
  • Managed and mentored cross-functional IT teams including developers, analysts, and support staff
AI, Automation & Emerging Tech
  • Designed and deployed AI API integrations (OpenAI / Claude) for internal automation and intelligent document processing
  • Implemented n8n workflow automation connecting 20+ enterprise systems via REST APIs, cutting manual effort by 40%
  • Built a WhatsApp chatbot leveraging AI/NLP for employee self-service HR queries
  • Spearheaded an Emerging Technologies Research program evaluating AI, IoT, and ML for operational efficiency
Oracle ERP & Enterprise Systems
  • Techno-functional lead for Oracle ERP R12 — HRMS, OTL, SSHR, Payroll, Business Travel, Assets & Expenses
  • Developed Oracle Forms, Reports Builder 10g, and XML Publisher reports for ERP customizations
  • Implemented and administered Salesforce CRM end-to-end, from design through production rollout
  • Led the Flow HCM SaaS platform and Performance Management system implementation
Full-Stack & Business Intelligence
  • Architected enterprise SaaS apps: Helpdesk, POS, Visitor & Attendance Management, Inventory and Financial Systems
  • Full-stack delivery using Laravel, React JS, Node.js/Express, and MongoDB as team lead for all Treet Group web properties
  • Built executive Power BI and Qlik Sense dashboards with optimized DAX models for C-suite decision-making
  • Designed and maintained WordPress/Shopify e-commerce sites and the group's digital presence
Senior Software DeveloperMay 2005 — May 2006
Ghazi Fabrics International · Lahore, Pakistan

Led system administration, business analysis, design, and development — delivering software and web projects that drove process digitization across manufacturing operations.

Sr. Software EngineerOct 2002 — Apr 2005
Team Logix (Software House) · Lahore, Pakistan

Handled business analysis, design, documentation, software and web development, and database administration across multiple client projects in diverse industries.

Faculty Member / IT InstructorAug 1999 — Oct 2002
Edge Systems International · Lahore, Pakistan

Instructed Advanced Programming & Databases while managing institute operations and R&D for curriculum development — training professionals in Oracle, Linux, Java, and database administration.

key projects & achievements

Impact that scales.

Selected initiatives from two decades of enterprise technology leadership.

AI

AI & n8n Automation Hub

Integrated n8n with 20+ business systems and deployed OpenAI/Claude APIs for document intelligence, auto-responses, and process automation — saving 40%+ manual effort.

ERP

Oracle ERP Rollout

End-to-end techno-functional implementation of Oracle HCM including Payroll, OTL, SSHR, and Business Travel for the entire Treet Group workforce.

💬

WhatsApp AI Chatbot

Built an AI-powered HR self-service chatbot on WhatsApp handling employee queries, leave management, and company announcements.

BI

Enterprise BI Dashboards

Developed C-suite Power BI and Qlik Sense dashboards delivering real-time KPIs across sales, HR, finance, and operations.

API

API & Machine Integrations

Built a REST API ecosystem connecting face/RFID scanners, access controllers, and PLC/CNC panels with ERP and custom applications.

SaaS

Full-Stack SaaS Applications

Built and deployed Helpdesk, POS, Visitor Management, Attendance Control, and Financial System as internal SaaS platforms.

CRM

Salesforce CRM Implementation

Owned the full lifecycle — analysis, design, customization, development, and enterprise administration of Salesforce CRM.

HCM

Flow-HCM Implementation

Led end-to-end implementation and integration of Flow HCM, spanning workforce management, module interfacing, and API-based ERP connectivity.

technology stack

The tools behind the strategy.

A cross-section of platforms and technologies spanning AI, enterprise systems, and full-stack delivery.

AI & Automation

OpenAI APIClaude APIn8nLangChain conceptsAI / NLPWhatsApp Business APIREST / Webhook Automation

Full Stack Development

PHP / LaravelReact JSAngular JSNode.js / ExpressMongoDBMySQLWordPressShopify

ERP & CRM

Oracle ERP R12Oracle PayrollOTLSSHRSalesforce CRMFlow HCM

BI & Analytics

Power BI (DAX)Qlik SenseXML PublisherOracle Forms & Reports 10g

Project & DevOps Tools

ClickUpJiraTrelloGitREST APIsLinux Server AdminNetwork Admin

Hardware & Integrations

Face / RFID ScannersAccess ControllersPLC / CNC Panel InterfacingBiometric Systems
education & certifications

Foundations of expertise.

Education

Master of Information Technology (MIT)
Virtual University
2021
Graduation
University of the Punjab
2011
DAE — Mechanical Engineering
Punjab Board of Technical Education
1999

Languages & Functional Expertise

Urdu — Native English — Professional MIS Project Management IT Governance Team Leadership

Certifications

Oracle Certified Professional (OCP) — SQL/PLSQL
Oracle ERP HR Management
ORANET
Oracle Database Administration
PIMS
JDeveloper, Oracle ADF & Java Tools
PIMS
Linux Network Administration
PIMS
Diploma in Business Software Development
PIMS
contact

Let's build what's next.

Open to conversations about Head of IT, CIO, CTO or senior technology leadership roles. My inbox is always open — I try to reply within a day or two.

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