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Syed Muhammad
Adeel

Team Lead/Project Manager/Digital Trasformation/IT Professional

Results-driven IT executive with 18+ years of progressive leadership at Pakistan's largest FMCG group — architecting enterprise digital transformation across Oracle ERP, generative AI automation, full-stack SaaS, and business intelligence, while aligning technology strategy with measurable business outcomes.

📍Lahore, Pakistan ✉[email protected] ☎+92 345 4214624
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Years Leadership
0
Systems Integrated
0
Manual Effort Cut
0
SaaS Platforms Built
Leadership Competency Map
IT Strategy AI & Automation ERP Systems Full-Stack Dev BI & Analytics
Executive-level proficiency across 5 core domains
executive summary

Strategy meets execution.

I've spent 18+ years at Treet Group of Companies — Pakistan's leading FMCG conglomerate — architecting enterprise-scale digital transformations spanning Oracle ERP / Fusion HCM, AI-powered automation, full-stack SaaS development, and BI analytics.

I'm adept at aligning technology strategy with business outcomes, leading cross-functional teams, and deploying emerging technologies including Generative AI, n8n workflow automation, and REST API ecosystems — ready to bring that expertise and strategic vision to a CIO, CTO, Team Lead, or Head of IT role.

core competencies
IT Strategy & Governance Digital Transformation Oracle ERP (EBS) AI & Generative AI Integration n8n Workflow Automation REST API & System Integration Full Stack Development Cloud & SaaS Architecture Power BI / Qlik Sense Salesforce CRM Flow-HCM / Performance Systems Project & Team Leadership Business Analysis & Design DevOps & CI/CD Concepts Emerging Tech R&D
experience

Career progression.

Two decades of growth from hands-on development to enterprise IT leadership.

●
Manager MIS (Team Lead) Jun 2006 — Present
Treet Group of Companies · Lahore, Pakistan
Career growth: Sr. Software Developer → Asst. Manager MIS → Manager MIS (Team Lead)
Strategic IT Leadership
  • Led end-to-end digital transformation across business units of a multi-billion PKR FMCG group, driving cost efficiency and process automation
  • Defined and executed IT roadmaps aligned with corporate strategy; reported directly to C-suite and board
  • Established IT governance frameworks, DRP/BCP policies, and information security standards
  • Managed and mentored cross-functional IT teams including developers, analysts, and support staff
AI, Automation & Emerging Tech
  • Designed and deployed AI API integrations (OpenAI / Claude) for internal automation and intelligent document processing
  • Implemented n8n workflow automation connecting 20+ enterprise systems via REST APIs, cutting manual effort by 40%
  • Built a WhatsApp chatbot leveraging AI/NLP for employee self-service HR queries
  • Spearheaded an Emerging Technologies Research program evaluating AI, IoT, and ML for operational efficiency
Oracle ERP & Enterprise Systems
  • Techno-functional lead for Oracle ERP R12 — HRMS, OTL, SSHR, Payroll, Business Travel, Assets & Expenses
  • Developed Oracle Forms, Reports Builder 10g, and XML Publisher reports for ERP customizations
  • Implemented and administered Salesforce CRM end-to-end, from design through production rollout
  • Led the Flow HCM SaaS platform and Performance Management system implementation
Full-Stack & Business Intelligence
  • Architected enterprise SaaS apps: Helpdesk, POS, Visitor & Attendance Management, Inventory and Financial Systems
  • Full-stack delivery using Laravel, React JS, Node.js/Express, and MongoDB as team lead for all Treet Group web properties
  • Built executive Power BI and Qlik Sense dashboards with optimized DAX models for C-suite decision-making
  • Designed and maintained WordPress/Shopify e-commerce sites and the group's digital presence
Senior Software DeveloperMay 2005 — May 2006
Ghazi Fabrics International · Lahore, Pakistan

Led system administration, business analysis, design, and development — delivering software and web projects that drove process digitization across manufacturing operations.

Sr. Software EngineerOct 2002 — Apr 2005
Team Logix (Software House) · Lahore, Pakistan

Handled business analysis, design, documentation, software and web development, and database administration across multiple client projects in diverse industries.

Faculty Member / IT InstructorAug 1999 — Oct 2002
Edge Systems International · Lahore, Pakistan

Instructed Advanced Programming & Databases while managing institute operations and R&D for curriculum development — training professionals in Oracle, Linux, Java, and database administration.

key projects & achievements

Impact that scales.

Selected initiatives from two decades of enterprise technology leadership.

AI

AI & n8n Automation Hub

Integrated n8n with 20+ business systems and deployed OpenAI/Claude APIs for document intelligence, auto-responses, and process automation — saving 40%+ manual effort.

ERP

Oracle ERP Rollout

End-to-end techno-functional implementation of Oracle HCM including Payroll, OTL, SSHR, and Business Travel for the entire Treet Group workforce.

💬

WhatsApp AI Chatbot

Built an AI-powered HR self-service chatbot on WhatsApp handling employee queries, leave management, and company announcements.

BI

Enterprise BI Dashboards

Developed C-suite Power BI and Qlik Sense dashboards delivering real-time KPIs across sales, HR, finance, and operations.

API

API & Machine Integrations

Built a REST API ecosystem connecting face/RFID scanners, access controllers, and PLC/CNC panels with ERP and custom applications.

SaaS

Full-Stack SaaS Applications

Built and deployed Helpdesk, POS, Visitor Management, Attendance Control, and Financial System as internal SaaS platforms.

CRM

Salesforce CRM Implementation

Owned the full lifecycle — analysis, design, customization, development, and enterprise administration of Salesforce CRM.

HCM

Flow-HCM Implementation

Led end-to-end implementation and integration of Flow HCM, spanning workforce management, module interfacing, and API-based ERP connectivity.

technology stack

The tools behind the strategy.

A cross-section of platforms and technologies spanning AI, enterprise systems, and full-stack delivery.

AI & Automation

OpenAI APIClaude APIn8nLangChain conceptsAI / NLPWhatsApp Business APIREST / Webhook Automation

Full Stack Development

PHP / LaravelReact JSAngular JSNode.js / ExpressMongoDBMySQLWordPressShopify

ERP & CRM

Oracle ERP R12Oracle PayrollOTLSSHRSalesforce CRMFlow HCM

BI & Analytics

Power BI (DAX)Qlik SenseXML PublisherOracle Forms & Reports 10g

Project & DevOps Tools

ClickUpJiraTrelloGitREST APIsLinux Server AdminNetwork Admin

Hardware & Integrations

Face / RFID ScannersAccess ControllersPLC / CNC Panel InterfacingBiometric Systems
education & certifications

Foundations of expertise.

Education

Master of Information Technology (MIT)
Virtual University
2021
Graduation
University of the Punjab
2011
DAE — Mechanical Engineering
Punjab Board of Technical Education
1999

Languages & Functional Expertise

Urdu — Native English — Professional MIS Project Management IT Governance Team Leadership

Certifications

✦
Oracle Certified Professional (OCP) — SQL/PLSQL
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Oracle ERP HR Management
ORANET
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Oracle Database Administration
PIMS
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JDeveloper, Oracle ADF & Java Tools
PIMS
✦
Linux Network Administration
PIMS
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Diploma in Business Software Development
PIMS
contact

Let's build what's next.

Open to conversations about Head of IT, CIO, CTO or senior technology leadership roles. My inbox is always open — I try to reply within a day or two.

Message received — I'll get back to you soon.